Direct Marketing...
Development • Direct Marketing• Workshops • Pricing • Great Links
Direct marketing is a discipline within marketing that is used when measurable leads, referral, or sales are the objective. Generally, direct marketing effort are undertaken to generate a specific response -- which can be tracked and measured.
What we do is help small business grow faster and more cost effectively than
traditional advertising can offer. Several factors make this possible, including
our integrated structure, leading edge experience, proven expertise, and fast turnaround.
All direct marketing starts with sales and marketing copy (the written word)
this is our specialty and we bring more than fifteen years of experience to
table. This experience is your advantage and why we are fast becoming the
copywriters of choice for many of the business in the Central Valley area.
Aside from these features, our ability to help clients achieve their marketing
goals with uncommon speed and efficiency stems from how we view the marketing
model. We come from the perspective that to grow and succeed in today's
fast-paced business environment, you must excel at strategizing and leveraging
all your communications opportunities. This is why JC Consulting Services
focuses on providing clients with powerful, solutions that draw upon the full
range of marketing disciplines, including:
- Market Research
- Business and Marketing Plans
- Business Branding and Positioning
- Developing Sales and Support Collateral
- Assessment and Refinement
Our approach, while professional, is informal and collaborative. We keep the
process enjoyable, energized and never lose focus on delivering quality work
that won’t break the bank.
The process flow tends to follow the stages below. However, we are flexible and
responsive enough to enter the marketing cycle at whatever stage is necessary
and beneficial for the client. With our processes and experience, we're able to
add value whether handling work in all or just one of these phases:
- Define overall goals
- Research options and target issues
- Define the best media for reaching your target customers
- Build the appropriate team
- Test strategy on micro-market
- Adjust as dictated by results
- Implement the overall strategy
JC Consulting Services will pull in the right talent for each project including:
copy writing, graphics artist, video, mailing list, mail distribution, printing,
and promotional products. We can even bring in event planners, caterers, and
speakers for product or business launches. We do the heavy lifting while you
reap the rewords.
Simply put we are your marketing and business building partners.